MARKS & SPENCERS
CAMPAIGN : SEO INTERACTIVE PLAYER
AGENCY: ADJUST YOUR SET
ROLE: SENIOR CREATIVE
M&S wanted to drive traffic to their e-commerce platform for home-ware, increase sales and build brand authority in the home decorating arena.
I developed and won the pitch to build a playful interactive hub on marksandspencer.com to house a whole range of content - how-to videos, buying guides and inspiration pieces - all of which drew the audience to discover more about Marks and Spencer’s home offering. Users could explore different rooms of the house, with hot spots revealing content that was carefully chosen based on the top search terms. The custom player featured click-to buy and onward links to related M&S content. Each interaction is trackable from the hub’s dashboard, so we could monitor how each piece of content performed.
CASE STUDY FILM
Dwell time on the site went from 7 minutes to fifteen
67% average view time on the videos across all platforms
Associated basket spend increased by £15
online conversion increased by 50%.
