CAMPAIGN : 1ST ELECTRONIC CUBAN FESTIVAL 2016
ROLE: CREATIVE CONSULTANT, ART DIRECTOR, PHOTOGRAPHER
Manana is a Cuban/British not-for-profit organisation that connects the rich heritage of Afro-Cuban folkloric music to the electronic music community.
I knuckled down with the Manana team to develop their early strategy in the build up to Cuba’s first ever electronic arts festival — helping to garner funding, sponsorships and partnerships.
As Art Director I worked with a team of local Cuban artists to create massive festival art pieces, which expressed their feelings about the fusion of traditional Afro-Cuban and electronic cultures. I also produced the photography for the festival and VICE.
Thanks to the hard work by a dedicated Manana crew from all over the world, this one of a kind festival launched as a huge success in May 2016 in Santiago Cuba.
In the fortnight before the festival seven collaborations were prepared between international electronic and local folkloric and contemporary Cuban musicians. Rehearsals were organised in theatres, jazz clubs, and community spaces throughout the city with translators and producers on-hand to support the creative process. The majority of these were also recorded in the world famous EGREM studios. Below are photos from Plaid, Quantic, Soundspecies, Sherwood, Pouya Ehsaei & Nicolas Jaar's sessions.
"It was life changing. Can't wait to get back to mixing the work and Cuba. Thanks for everything!"
Andy Turner, Plaid