• 1,100 PR pieces across global media including Fast Company, The New York Times and ITV. 

  • $430,307 USD was raised by 16,699 backers on crowdfunding site Indiegogo.

  • Lelo Hex is now present across 7000 stores in the US including Target, Walmart and Riteaid

LELO HEX

CAMPAIGN : CHARLIE SHEEN

AGENCY:  ALPHA CENTURY

ROLE:  SENIOR CREATIVE

 

 

 

 

 

 

The condom hadn’t changed for 70 years.  Enter a revolutionary thinner, stronger hexagonal design from global leading intimidate brand, Lelo.

I worked with Alpha Century to put condoms back on the map, during a time of product decline despite the continued rise of STIs and HIV globally.

We created a film with Charlie Sheen to help grab the world’s attention and push both awareness of STIs and also how an innovative new product can help make a difference.