1,100 PR pieces across global media including Fast Company, The New York Times and ITV.
$430,307 USD was raised by 16,699 backers on crowdfunding site Indiegogo.
Lelo Hex is now present across 7000 stores in the US including Target, Walmart and Riteaid
CAMPAIGN : CHARLIE SHEEN
AGENCY: ALPHA CENTURY
ROLE: SENIOR CREATIVE
The condom hadn’t changed for 70 years. Enter a revolutionary thinner, stronger hexagonal design from global leading intimidate brand, Lelo.
I worked with Alpha Century to put condoms back on the map, during a time of product decline despite the continued rise of STIs and HIV globally.
We created a film with Charlie Sheen to help grab the world’s attention and push both awareness of STIs and also how an innovative new product can help make a difference.