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  • 1,100 PR pieces across global media including Fast Company, The New York Times and ITV. 

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  • $430,307 USD was raised by 16,699 backers on crowdfunding site Indiegogo.

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  • Lelo Hex is now present across 7000 stores in the US including Target, Walmart and Riteaid

LELO HEX

CAMPAIGN : CHARLIE SHEEN

AGENCY:  ALPHA CENTURY

ROLE:  SENIOR CREATIVE

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The condom hadn’t changed for 70 years.  Enter a revolutionary thinner, stronger hexagonal design from global leading intimidate brand, Lelo.​

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I worked with Alpha Century to put condoms back on the map, during a time of product decline despite the continued rise of STIs and HIV globally.

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We created a film with Charlie Sheen to help grab the world’s attention and push both awareness of STIs and also how an innovative new product can help make a difference.

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