DR. MARTENS 

CAMPAIGN : #STANDFORSOMETHING 

AGENCY:  ALPHA CENTURY / ODD LONDON

ROLE:  CREATIVE, FILM DIRECTOR

 

 

 

 

 

 

Since 1960 Dr. Martens have been adopted and subverted by countless rebellious individuals, subcultures and tribes. Dr. Martens wearers bring our shoes and boots to life – these are the people who stand out and stand for something.

I created and directed the film to launch the Dr. Martens ‘Stand For Something’ campaign.

The film also became the foundation of Dr. Martens' user-generated Facebook campaign, which encouraged people from all over the world to celebrate what they stood for.