CAMPAIGN : #STANDFORSOMETHING
AGENCY: ALPHA CENTURY / ODD LONDON
ROLE: CREATIVE, FILM DIRECTOR
Since 1960 Dr. Martens have been adopted and subverted by countless rebellious individuals, subcultures and tribes. Dr. Martens wearers bring our shoes and boots to life – these are the people who stand out and stand for something.
I created and directed the film to launch the Dr. Martens ‘Stand For Something’ campaign.
The film also became the foundation of Dr. Martens' user-generated Facebook campaign, which encouraged people from all over the world to celebrate what they stood for.