LYNX & AXE
CAMPAIGN : FIND YOUR MAGIC
ROLE: CREATIVE PRODUCER
With VICE I developed Axe’s 2016 global social campaign by devising a strategy and new global brand manifesto aimed towards changing the public perception of Axe & Lynx.
The campaign aligned their social message with a millennial audience, facilitating conversations with consumers for the launch of #findyourmagic
We developed a tool kit for all Axe's local markets, creating content to be used for direct deployment or as inspiration.