CAMPAIGN : TIME MACHINE
AGENCY: NATIVE DESIGN
ROLE: CREATIVE DIRECTOR
Awarded IDSA Best Interaction and Definitive Autonomous Car Experience
In their manufacturing homeland of Detroit, I created and directed a range of films that brought to life the new innovation products and experience for Ford from Native Design, London. Full case study coming 2019.
The Autonomous Vehicle Simulator (AVS) is the future car experience. Created in response to intensive global research, it identified the brand experiences that people want when they no longer need to drive.
It is a place that knows its passengers, what they like, what they want and what they need. It’s a time machine that gives back all those wasted hours driving a car.
The Autonomous Vehicle Simulator (AVS) is the future car experience, designed from the inside-out, the AVS is a fully holistic, integrated physical and digital experience.